About the project :

When we talk Hollywood, we think about american cinema, overacting, and big budgets. The notion of blockbuster is defined by precise aesthetic and stylistic criteria. This project ironically talks about the effects and clichés to be used to make a blockbuster out of a classical video. What to modify in a realistic image to meet popular aesthetics needs? How many effects should be added for reality to transform into an interesting movie? By giving the spectator the control of these modifications, we make him think about media manipulation, and the beauty of everyday’s life. As he buzzes, the image becomes more and more Hollywood style, and takes him towards a parodic and popular aesthetic.